Why Crypto Airdrops Are Here to Stay

Simran

Effective Marketing & Awareness: Airdrops generate buzz and reach users without traditional ads.

Rapid User Acquisition: Users earn tokens by engaging — trying the platform, staking, or joining.

Decentralized Ownership: Broad token distribution prevents concentration and supports governance.

Rewarding Early Adopters: Retroactive airdrops (e.g. Uniswap’s UNI) build loyalty.

Cost-Effective Incentives: Distributing tokens can be far cheaper than traditional campaigns.

Distributing tokens can be far cheaper than traditional campaigns.
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