Paytm vs PhonePe vs GPay: Who’s Winning the Fintech War?

Somatirtha Purohit

PhonePe leads India’s fintech market with 47% UPI share, dominating digital payments.

Google Pay holds strong with 35% UPI volume, favored by urban professionals.

Paytm struggles at 7%, losing ground despite diverse fintech services and user base.

Regulatory challenges and competition shape future battles in India’s booming fintech sector.

Winning means innovation, monetisation, user trust, and expanding merchant networks across India.

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