Basic Attention Token:

CEO: Brendan Eich

Location: Decentralized

Founded: 2015

The co-founder of Firefox and Mozilla, Brendan Eich, invented the Basic Attention Token (BAT). BAT improves the security, equity, and effectiveness of digital advertising by leveraging the Ethereum blockchain and the dedicated web browser Brave. Its goal is to divide advertising money among online content consumers, publishers, and advertisers in an efficient manner with an emphasis on user engagement.