Binance launches "CRYPTO," a luxury fragrance, as part of a disruptive marketing campaign led by female leaders to attract more women into the crypto space.
The campaign includes setting up pop-up stands in shopping malls to engage the public on perceptions of crypto, particularly targeting women.
Binance incentivizes women to learn about cryptocurrency by offering rewards for completing beginner courses on Binance Academy.
Binance organizes local meetups and social media initiatives to encourage discussions on women's role in crypto and raise awareness of its benefits.
Binance's campaign aims to address gender disparities in crypto investing by providing educational resources and ensuring inclusivity in the financial revolution.