Bitcoin's link with NFL's Super Bowl arose in 2022 via FTX and Coinbase ads, marking a significant introduction of cryptocurrencies to a global audience.
Super Bowl 2024 could affect Bitcoin and cryptocurrency prices due to historical data trends and the recent BTC spot ETF approval, drawing corporate interest.
With 200 million viewers watching the 2023 Super Bowl, significant price swings for Bitcoin and cryptocurrencies are anticipated.
Celebrity-filled crypto ads during the Super Bowl, like FTX's featuring Steph Curry and Naomi Osaka, sparked controversy alongside notable giveaways.
Previous Super Bowls saw BTC price surges before the event followed by post-event corrections, suggesting a potential repetition after Super Bowl 2024.