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Amagi Media Labs Prices IPO at Rs 343–361, Targets Rs 7,800-Cr Value

Amagi Media Labs has set a Rs 343–361 IPO price band for its Rs 1,789-crore issue opening January 13.

Kelvin

Amagi Media Labs has fixed its IPO price band at Rs 343 to Rs 361 per share. The Rs 1,789-crore offer opens on January 13 and closes on January 16. The Bengaluru-based company plans to list on the BSE and the NSE on January 21.

IPO dates, valuation, and bidding rules

At Rs 361, the offer implies a valuation above Rs 7,800 crore. Reuters said the trimmed issue targets about $199 million in proceeds. The anchor portion opens on January 12.

The company will keep the anchor book open on January 12. It will price and allocate anchor shares before the public offer opens next.

Investors must bid for at least 41 shares and then in multiples of 41. The company expects to finalize the basis of allotment on January 19. The offer reserves 75% for qualified institutional buyers, 15% for non-institutional investors, and 10% for retail.

Fresh issue and OFS after downsizing

The IPO includes a fresh issue worth Rs 816 crore. It also includes an offer for sale of up to 26.94 million shares. Selling shareholders include Accel, Norwest Venture Partners, and Premji Invest entities.

Certain executives, including Rahul Garg and Rajat Garg, will also sell shares, filings showed. Reportedly, the company cut the offer from the Rs 2,254-crore plan filed in July 2025. That draft included a Rs 1,020-crore fresh issue and an OFS of 34.2 million shares.

SEBI cleared the offer in November 2025, according to the filings. Reuters said the company last held a $1.4 billion valuation in 2022.

Business model, shareholders, and use of proceeds

Financial Express reported PI Opportunities Fund holds 26.55% before the offer. Accel holds 15.58%, while Norwest holds 14.23%.

Amagi plans to invest Rs 667 crore from net proceeds in technology and cloud infrastructure. It also plans to fund inorganic growth, including unidentified acquisitions. The remaining funds will support general corporate purposes.

Amagi sells cloud-native tools that help broadcasters create, manage, and monetize video channels. It runs services on infrastructure such as Amazon Web Services. Reuters listed clients such as NBCUniversal and Lionsgate Studios.

The company started operations in 2008 and sells software on a subscription model. It says it works with over 45% of the top 50 listed media firms by revenue. It reported FY25 revenue of Rs 1,162 crore in disclosures.

For the six months ended September 30, 2025, Amagi reported a profit of Rs 64.7 million. It reported a loss of Rs 660.08 million in the same period a year earlier. Kotak Mahindra Capital, Citigroup, Goldman Sachs, IIFL, and Avendus serve as lead managers.

Grey market indicators showed a premium near Rs 34 per share on January 8. These unofficial prices can change before listing.