Global EV Alliance's latest survey found that 41 percent of electric vehicle (EV) drivers have a strong preference against buying a Tesla due to its expected political connections, especially those linked to CEO Elon Musk.
This research, conducted in September and October among more than 26,000 EV owners in 30 countries, shows that a significant majority (53 percent) of EV drivers avoid certain car brands or countries of manufacture for political or ethical reasons. And Tesla was the most frequently named brand to be avoided.
The degree of political resistance against Tesla is exceptionally high in the United States,
where 52 percent of poll participants indicated they avoid the brand on political grounds, and in Germany, where the percentage is 51.
The main reason for the adverse reaction seems to be linked to Musk's provocative public deeds: his past friendship with US President Donald Trump, his backing of far-right movements in Europe, his condemnation of the affirmative action policies, and even an act that some interpreted as a Nazi salute.
Besides, the poll indicates that political identity is playing an increasingly critical role in consumers' decision-making in the EV market. With more drivers claiming that their choices are affected not only by technology and sustainability but also by the public image of leaders, Tesla's risk of a bad reputation could increase in the future.